Each of the market research handbooks have similar objectives. In summary, each handbook will provide you with the following:

• An almanac of important current market statistics.
  
• Identification and discussion of trends; analysis of impacts.
  
• Ideas and case studies to guide strategic planning and development of new market opportunities.
  
• Profiles of leading companies in the market sector; recent financial information and activities.
  
• Strategic perspectives relating to suppliers to the sector, from professional services to technology-based products.
  
• Identification and assessment of emerging technologies; how they will likely impact and can be utilized by the sector.
  
• Forecasts, views on how the market will evolve within a five-year timeframe.
  

The handbooks are designed to be a strategic business planning resource for market analysts and executives in each market sectors. Each of the handbooks will be an essential tool for the development of a Corporate Annual Business Plan or a Market Development Plan.

The market research information is also valuable to suppliers of professional services and products to each sector. A significant percentage of our readers use the handbooks to gain a better understanding of their client's and customer's marketplace.

Each handbook is focused on specific market sectors, and there is virtually no overlap between handbooks. Our editors start from scratch with each new annual edition. Although the outline may be similar, there is very little duplication of information from year-to-year.