Terri C. Walker Consulting, Inc.

Terri C. Walker Consulting is an established market research firm. More than 30,000 copies of her market research publications and reports have been used by clients worldwide. Users of market research information generated by Terri C. Walker include the majority of the Fortune 1000 companies. Ms. Walker has been involved in market research, business development and forecasting since 1981.

Terri C. Walker gained a large following in the 1980s when she authored pioneer market research studies on robotics, interactive multimedia, and virtual reality before each of these fields were commercially popular. In 1986, the firm advised clients of the expected development of the Internet (then called the ARPANET).

In 1990, Terri C. Walker began advising engineering clients of emerging market opportunities in leisure activity and entertainment-related fields, including construction opportunities in Las Vegas, gaming, theme parks, sports facilities, hotel/lodging, and tourism. Market research in these interrelated fields is currently the primary focus of Terri C. Walker Consulting, Inc. Terri C. Walker’s publications on the casino/gaming, hotel/lodging and food/drug store industries have each become the number one publications of their type in the United States.

Terri C. Walker has visited all of Fodor’s “America’s 46 Most-Visited Cities” and assessed tourism trends related to hotel/lodging and casino/gaming in each. She has visited literally hundreds of casinos, hotels, and food and drug stores, with most visits specifically geared toward gathering market research-related information.

It is the philosophy of the firm to participate in the field’s actively, not assess markets from the sidelines. Ms. Walker has a diverse background in market research and industry consulting. Terri C. Walker Consulting, Inc. strives to stay at the leading edge of market research. To keep pace with the rapidly changing industry sectors, she attends more than a dozen conferences each year.

Terri C. Walker, president and CEO of Terri C. Walker Consulting, Inc., founded the company in 2002 after 21 years of serving as vice president, partner and senior market analyst for Richard K. Miller & Associates. She joined Richard K. Miller & Associates, Inc. in 1981 and directed most of the firms’ research projects, specializing in casino/gaming markets. Over the years, Ms. Walker directed market research in a variety of industries, including artificial intelligence, virtual reality, expert systems, electronic imaging/image processing, healthcare and the environment. In 1990, she was invited by Stanford Research Institute to join other industry experts in being one the first lay-people to experience virtual reality. She used the technology to build and enter a virtual world. Her trips to Venezuela, Peru, Brazil, Paraguay, Argentina, Chile, Mexico and Puerto Rico provided the background for a series of reports on Latin American markets.