The 2004 Restaurant & Food Service Market Research Handbook

By Richard K. Miller and Sandra E. McBride
Richard K. Miller & Associates, Inc.
Fourth Edition
Publication Date: September 2003; 488 pages; $375.00

We are pleased to announce the new edition of the 2004 Restaurant & Foodservice Market Research Handbook, published by Richard K. Miller & Associates, and distributed by Terri C. Walker Consulting, Inc.

There have been significant shifts in the restaurant marketplace within the past year and new directions have emerged. Our new edition provides the most recent statistics and data available ... updated as of September 2003. The report provides a profile analysis of key players, and a future market outlook. The handbook is designed to be a strategic business planning resource for market analysts and executives in sectors of the restaurant and foodservice business. This is the best selling publication of its kind available from any source.

The 2004 Restaurant and Foodservice Market Research Handbook provides an expanded understanding of dining trends in the United States, and the competitive environment serving this changing marketplace. An analysis is provided, including current and expected market opportunities, for the major industry sectors. Virtually every market sector in the dining and foodservice business is included in the handbook.

If you are a previous user of our research studies, we are pleased to offer you the new 2004 edition. If you have not yet used our studies, we invite you to join over 15,000 companies and organizations who have used our approach to market research. We offer a 15-day guarantee if, for any reason, this handbook does not meet your expectations.