The 2002 Hotel & Lodging Market Research Handbook

By: Terri C. Walker Eighth Edition; September 2004
ISBN 0-9720522-0-8; 428 pages; $375.00

The 2002 Hotel and Lodging Market Research Handbook will serve as an essential resource for businesses within this field to meet the business challenges being faced.

In general, the hotel and lodging business is experiencing a modest boom in the United States and worldwide. Yet, virtually every organization and corporation in the business is facing significant challenges for growth and profitability in this era of fierce business competition. The report presents data to support the strategic business plan of your organization, ideas to expand current business activities, and background to plan for the future as the U.S. hotel market continues to evolve. Topics include a business profile of the U.S. hotel industry, e-commerce in the lodging sector, market activities and trends, amenities, market segments, location analysis, meetings and conferences, resorts and spas, demographics, and profiles of key players.