The 2002 Food & Drug Store Market Research Handbook

By: Terri C. Walker and Richard K. Miller
ISBN Number: 1-57783-023-7;
Publication Date: December 2002; 547 pages; $375.00

The 2003 Food & Drug Store Market Research Handbook is designed to provide an expanded understanding of consumer buying trends in the United States, and the competitive environment serving this changing marketplace. An analysis is provided, including current and expected market opportunities, for the major industry sectors. Virtually every market sector in the food and drug business is assessed in the handbook. The handbook discussed the fierce competition between retail channels, consolidation trends, online grocers and pharmacies, and the influence of lifestyle and time constraints on consumer buying patterns. It also provides a profile analysis of key players, and a future market outlook.