THE 2005 CASINO AND GAMING MARKET RESEARCH HANDBOOK

By: Terri C. Walker Eighth Edition; September 2004
ISBN: 0-9720522-7-5; 584 pages
Cost: Electronic Format (.pdf) - $475.00
Hard Copy (perfect bound) - $475.00

The 2005 Casino & Gaming Market Research Handbook is the most comprehensive resource for casino and gaming business market data available from any source.
Changes in the casino and gaming industry have been vast over the past several years. Mergers, acquisitions, new markets, and expansions of gambling worldwide have all occurred. This newest edition of the handbook is completely updated to cover the new face of the casino and gaming industry.

Just some of many issues covered in this edition include the economy, the troubled global state of unrest, U.S. and international markets, the increasing trend by states to consider expanding gaming to generate revenue, lotteries, riverboats, and land-based casinos.

The handbook is designed to be a strategic business planning resource for executives in all segments of the online casino and gaming business. There are numerous ways this handbook will benefit your company including but not limited to; market development strategies, competitor analysis, monitoring consumer trends, and providing independent market data to support your business plan. This is an easy and inexpensive way to fill any gaps in your company's market research.

Every possible resource was utilized in the compilation of this new report. Extensive Internet searches, industry publications and periodicals, contact with gaming executives and visits to every major gaming destination in the country. We believe this newest and seventh edition is the best resource available. Place your order today and have the report on your desk tomorrow.